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Source Dobrik 20m Series Spark Capital

Source, a YouTube-based e-commerce startup founded by YouTuber David Dobrik, has announced that it has raised $20 million in a Series A funding round led by Spark Capital. The funding will be used to expand the company’s capabilities and grow its customer base.

Source is a platform that allows YouTubers to turn their videos into shoppable content. The platform uses a proprietary technology to analyze videos and identify products shown in them, and then links those products to e-commerce websites where viewers can purchase them. This allows YouTubers to monetize their videos in a new way, and also gives brands a new way to reach consumers.

One of the key advantages of Source’s platform is its ability to drive sales. By linking directly from videos to e-commerce sites, the platform makes it easy for viewers to purchase the products they see. This is particularly powerful for brands that are looking to drive sales through influencer marketing. By partnering with YouTubers, brands can reach large audiences and drive sales without the need for expensive traditional advertising.

Another advantage of Source’s platform is its ability to provide data and analytics to brands. The platform collects data on how viewers engage with products in videos, including how often they click through to e-commerce sites and how often they make a purchase. This data can be used to optimize influencer marketing campaigns and measure their effectiveness.

Source’s funding round is notable because it highlights the growing importance of influencer marketing in the world of e-commerce. Influencer marketing has been growing in popularity in recent years, as brands have realized the power of reaching consumers through the people they trust and follow. This has been particularly true in the world of social media, where influencer marketing has become a major channel for reaching consumers. But influencer marketing is still in its early days on YouTube, and Source is one of the first companies to build a platform that makes it easy for brands to monetize this channel.

David Dobrik, the founder of Source, has a huge following on Youtube and has been able to leverage that audience to build an ecommerce platform that reaches an engaged audience. The funding from Spark Capital will give the company the resources to expand and grow even further. With this funding, Source will be able to invest in new technology, hire more staff, and build stronger relationships with brands and YouTubers.

It is interesting to see how Source will evolve the e-commerce space, making it more integrated with content creation and allowing influencers to monetize their followings on YouTube in a direct way. The funding also comes as e-commerce continues to see explosive growth, driven by the COVID-19 pandemic, which has accelerated the shift to online shopping.

In conclusion, Source is a YouTube-based e-commerce startup that is revolutionizing the way brands and YouTubers monetize their content. The platform has seen significant success in driving sales and providing data and analytics to brands. The company’s recent funding round led by Spark Capital is a strong endorsement of the platform’s capabilities and the potential of the influencer marketing channel. With this funding, Source will be able to expand its capabilities and grow its customer base, which could help it to become a major player in the e-commerce market

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